The aim of ‘RULED OUT’ is to challenge old-fashioned ideologies and the existing ideas of Gender and Gender roles through character illustrations within a board game. Moreover, the characters mirror real-life situations which either defy or conform to societal standards. Specifically, the name ‘RULED OUT’ points out to the inequalities all genders face. It puts light on the reality that some people are rejected from society simply for being themselves. Being that this topic can be sensitive to some people, the game was kept light-hearted and at times comical, which in-turn balances out the harsh realities that some people come face-to-face with everyday.The objective of the game is to Rule out other players’ characters before they Rule out yours and take the crown before you!