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Luigi Rizzo

QUAD - Colour Your Workout

QUAD, a gym brand which is set to offer an innovative fitness experience, tackles identity reinforcement and self-accomplishment through the creation of a UI/UX design - a fitness mobile application. QUAD's platform links the user and the gym environment via a colour-coded system; all facilities, fitness equipment and machines are tinted in QUAD’s brand colours, which are subsequently connected and accessed through the interactive application. The project consists of a brand new gym's visual identity, which is connected to a mobile application which serve as product design for the fitness centre.

As a result, the scope of the UI project is to investigate whether individuals would find such an interactive tool motivating to embark in a new fitness programme and subscribe to the gym.

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